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Valid HTML code in search engine optimisation ? I was asking my self the same question good few years a ago whether is it important to have valid HTML on search engine optimisation ? well in the early days like many others I thought if I follow usual guidelines of SEO a site can get greater rankings despite of it having a valid HTML or not.
Many webmasters and lot of newcomers overlook the Importance of valid HTML tagging and keep performing the usual tasks for search engine optimisation and get frustrated why the web sites are not visible in search engines. Well one of the main reasons can be incorrect HTML.
Most web pages are written in HTML.
Like any language, HTML constantly changes. As HTML has become a relative complex language, it's very easy to make mistakes ... and we do know by now the favourable weight the new msn.com beta search engine places on proper coding practise ... see a recent article on msn.com coding requirements.
Search engines have to parse the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page, hence this can be the main reason why your websites is not improving on search engines.Search engine crawler programs comply with HTML standards. They only can index your web site if it is compliant to the HTML standard. If there's a mistake in your web page code, it might stop crawling your web site and it might lose what they've collected so far because of the error.
Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason your web page cannot be found in search engines.
